If you want to do something other than making pushy calls and sending dull automated emails to attract potential clients and to keep your existing ones hooked, Corporate Gifting is the way to go.
Corporate Gifting has become a very popular trend recently, owing to the amount of ROI it generates. In fact, it is so profitable that around 80% company owners say that gifting has significantly improved their relationships with their employees and clients.
If you have already started planning the right Corporate Gifting Strategy for your company, choosing your audience and the intervals of gifting them will be the first step. This might be comparatively easier.
The step which however can be difficult to execute will be to choose what to gift them. But along with being a bit tough, it will also be the most exciting part of your gifting journey.
To make it a bit easier for you, here’s a guide on how to choose the right corporate gifts:
What to look for
When choosing the perfect gift, there are some things you need to keep in mind. The gift you choose should be not just affordable but also personal and memorable.
Good quality and usefulness are other criteria you should look for. Choosing the gift wisely will ensure that it does not go to waste. Also, first impressions matter. Hence, make sure that this is not just a gift but an experience.
‘Know’ your audience
If you want to build relationships, choosing something random and gifting it to the entire audience might not help. Picking thoughtful gifts keeping in mind your recipient’s personality is very crucial.
Doing this might not be possible when you are gifting a larger audience like your employees. But in case of your clients, you should always do your research before choosing the right thing.
Make it special
One of the major purposes of gifting is to make the other person feel special. To do this, personalise the gifts you are sending. Make the other person feel that ‘they’ matter to you.
It might take a bit more effort and time from your side but it will be worth it. Let your gifts communicate for you. Even something as small as sending a handwritten note with the gift can go a long way.
Choosing the right gifts for your Corporate Gifting Strategy might not be a cakewalk but it can benefit you in a lot of ways. It will help you in building long-term relationships with clients, having greater employee satisfaction and generating leads for future business.
Here’s hoping that the above mentioned steps and tips must have helped you in planning out your corporate gifting programme well. In case you are still having difficulty in choosing the perfect gift to bring out the best from it, worry not.
DelightBoxx is here to rescue you from the tedious task with its innumerable gifting options. You can also book bulk orders with them for your next Corporate Gifting event.
Additionally, it also has Customized and Personalised gifting options to make your gifts more valuable. This will simplify a lot of steps mentioned above and make this gifting experience both effective and fun for you.