With the great attrition, hiring and retaining employees is becoming all the more difficult for companies across India and the world. Now more than ever, it has become important for organizations to establish touchpoints with their employees.
And what better way to do so than giving your employees something they truly treasure? No, it’s not a salary hike (although many people would beg to differ). It is APPRECIATION! Appreciation and recognition of efforts are what drive employees to work harder, and stay longer at their current organisations.
But how can a company recognize the hard work of its employees (other than appraisals)? Gifting, of course!
Giving gifts lies at the core of India’s heritage and culture. In fact, the gifting market in India is estimated to be worth Rs. 2,50,000 crores, of which Rs. 1,20,000 crores are spent on corporate gifts. And this industry is expanding quickly, at a rate of 200% per annum.
Not only do personalized gifts make employees feel noticed and recognized, but they also motivate them to work harder and achieve better results.
Let’s look at a real-life case of a company that used corporate gifting to establish touchpoints with their employees and create a positive work culture!
About the Company
Salesforce is the world’s No.1 customer relationship management platform. Since beginning its operations in 1999, the cloud-based company has been striving hard to help businesses find new prospects, close more deals, and connect with customers through amazing their amazing services.
Over the last few years, Salesforce has been the pioneer of growth in customer success. It has onboarded more than 150,000 big and small enterprises. From a team of fewer than 100 members to more than 75,000 members globally, Salesforce has seen unprecedented growth in the last decade.
As Salesforce expanded its team globally, it became difficult for the management to connect with employees. Boosting employee morale became tricky when all of them lived in different parts of the world.
Where earlier, managers would themselves take the effort of buying personalized gifts for their teams, it became quite a challenge as they had people joining from all across the world. This was not economical both in terms of money and time. Moreover, selecting a gift that would be perfect for each and every employee also proved to be a problem.
Solution & Results
It was inevitable that Salesforce had to take help from an outside party to manage its gifting campaigns. They worked with gifting platforms to customize gifting initiatives for all milestones and festivals.
This not only helped the company to save on hours of administrative work but also focus more on their everyday tasks and the scalability of the enterprise. They presented their employees with a selection of gifts to choose from.
With offices and teams worldwide, Salesforce could then send gifts to 8 different countries, including the USA, Spain, Brazil, Israel, India, the UK, Japan, and France.
They were able to do so at a price point and an automated process that helped them track all their international deliveries.
Their employees have loved these gifts so much that in the last two years, Salesforce has expanded to 160+ departments worldwide, including departments such as Marketing Operations, Finance Forward, AMER People Services & Operations, and many more!
They have seen a 2x spike in employee engagement, as well as their wellness and morale. The employees feel closer than ever to their organization.
This has been a meaningful way for them to make their employees feel happy and special!
A Few More Insights!
If you are still not convinced with the potential of corporate gifting, here are 2 more examples that can help you realize the positive impact of employee recognition and appreciation.
Zoom has seen immense growth over the last 3 years, especially in 2020 when virtual meetings became an essential part of work, school, and even entertainment for many people during the pandemic.
Earlier, Zoom used to send gift cards to their employees, but that was very hard to track, plus they were not all that personalized.
And things at Zoom have been moving very fast, that people didn’t have much time to dedicate to recognition. This is where sending gifts to their employees came in.
This has contributed immensely to the happiness of their employees. And after all, happy employees equals happy customers.
- The Knot World Wide
TKWW is a media-tech company that delivers all the content, tools, products, and services people may need as they move through the biggest moments of their life.
And not just their customers, they wanted to celebrate important milestones of their employees as well. So they decided to celebrate their team members’ anniversaries by sending over gifts and rewards.
Their anniversary gifts have been a massive hit amongst employees. And they are an effective HR tool to make people feel appreciated for all the hard work and dedication they put in.
Most corporates, like Salesforce, The Knot World Wide and Zoom, receive very positive employee feedback where corporate gifting is involved. It is a great strategy to boost morale and reward your employees for their good work. If you're stuck about what and where to order from, visit our page here. Contact us and we will help you sort things out quick and smooth!