Among the plethora of strategies people employ to improve the performance of their corporate business, one is corporate gifting. Most businesses who adopt the strategy benefit from it. 94% of business executives support corporate gifting as a business strategy. What is this method that is so widely accepted as an excellent business strategy?
What is Corporate Gifting?
Corporate gifting is the practice of giving occasional gifts to your clients, prospective clients or employees as a corporate. Corporate gifting aims to motivate clients and prospects to stay connected with the company and to boost enthusiasm among the employees. Corporate gifts can be anything useful in the receiver's professional or personal life. They range from electronics, laptop bags and stationary to snacks, gift cards, etc.
Why Should You Employ Corporate Gifting?
Gifting sets you apart from your competition.
The market is full of thousands of companies like yours. Yet, you want your company to be chosen by the customer. Among the plethora of marketing strategies, gifting is the most impactful and least likely to be ignored by the consumer.
Corporate gifts guarantee a great ROI because a gift doesn't make just one impact on the customer; it makes an impact every time the customer uses or sees it. When a potential customer notices your brand on things they use every day, you inevitably build a connection with them. This connection makes your brand recognisable and much more likely to be chosen by them.
Gifting attracts prospective clients
Gifting motivates people who are not your clients yet to give you a chance. The majority of consumers admit that personalised experiences like gifting contribute a lot to their likelihood of working with a company. The success of gifting campaigns depends upon careful selection of the receiver and timings of the gifts. If executed properly, gifting has the power to increase the number of your clients.
Gifting makes your employees feel valued.
Clients and prospective customers aren't the only people a business needs to consider. The biggest impact on a business's productivity and sales comes from employee satisfaction. Giving gifts to your employees boosts their morale and productivity.
Employees who regularly receive gifts from their employers feel much more valued in their position. Receiving gifts sparks a sense of belongingness in the company. These feelings translate into the way employees go about their roles, and the quality of service they provide to external stakeholders, customers, and prospects. The corporate can gift employees on:-
Personal Events: New family member or personal milestone, completion of a certificate or degree program, new home, or other personal achievements.
Company Events: Years of service, milestone years, service level recognition, or the completion of industry-specific training programs that further their skills.
Special Recognition: Rewarding instances where an employee saved the day or went the extra mile to help a business goal or a colleague.
Customer retention
Another form of corporate gifting is gifting regular customers. A client whom you gift feels valued by your company. Customers who feel valued are more likely to remain loyal to your company than shifting to other alternatives. Most customers agree that receiving gifts make them more likely to remain loyal to the company.
Where to Get Your Corporate Gifts
Corporate gifts need to be personalised, versatile and of good quality. Visiting a trusted shop with versatile products is the best course of action. You can also visit our personalised gift shop here